How to Find More Landscape Employees Using Indeed’s Secret Weapon
To grow a truly impressive landscaping business, you need to hire great employees. But finding the right people is hard. Most landscaping companies use hiring websites, like Indeed.com, to find new employees … but most of them don’t know about Indeed’s secret weapon: Sponsored Jobs.
Sponsored Jobs are digital ads that put your job posts above everyone else. They give you a huge competitive advantage, and will help you find new great employees.
Think about it this way: would you pay to find your new best employee? How much? Some might shy away from spending $100, but I wouldn’t. A great, reliable employee who works for your business for years will make you hundreds of thousands of dollars. Some will make you far more than that.
The truth is, paying to find great employees will drastically speed up your growth. This article will show you how to use Indeed’s Sponsored Jobs to do just that.
Why You Should Use Indeed’s Sponsored Jobs to Find Landscaping Employees
Sponsored Jobs are job posts that you pay to advertise on Indeed. These posts are seen by far more candidates, and are highlighted so they stand out from the crowd. With a Sponsored Job, you’ll reach far more candidates—and you’ll reach them more quickly.
Those candidates will also be higher quality, because you can better target specific skills and experience. You’ll also get 4.5x more applicants, helping you hire faster—and keeping your hiring pipeline topped up.
How to Create a Sponsored Job on Indeed
If you're a landscaper looking to hire new crew members or office staff, follow these steps to create a Sponsored Job listing:
1.Create a compelling job post:
First, you'll need to create a job post that stands out. Be sure to include information about the job's duties, requirements, and any perks or benefits. Use a clear and concise job title and description that highlights the unique aspects of your company and the job itself.
After you finish creating the job, Indeed will ask if you want to sponsor the job. For step-by-step instructions, follow this guide from Indeed to create your job post.
One last tip: talk about your company culture in your job description. What sets you apart? What kinds of people are you looking for? Nobody wants to work for a bland, boring company. They want to know that if they put in the work, you will treat them right.
2. Set your budget:
You can spend a little or a lot. As with most first-time digital ads, we recommend you start small and slowly increase your budget over a few weeks, so you can get a feel for how your dollars translate into results.
Fortunately, Indeed allows you to build out a customizable budget. Start with at least $5/day, or $30/day if you want a faster start, and go from there.
3. Target the right people:
Indeed's targeting options allow you to focus your sponsored post on candidates who have the skills and experience you're looking for. You can target candidates by location, experience level, and job title, and even their job searches. For a landscaping company, you might use search terms like:
Landscape Technician
Lawn Crew Member
Landscape Construction Crew Leader
Make sure to dial in their location to your local area. You only want to consider people who live near your operating area.
4. Launch your sponsored job:
Once you've created your job post, set your budget, and selected your target audience, it's time to launch your sponsored job. Indeed will display your job post to candidates who match your targeting criteria, increasing the chances of finding the right candidates quickly.
5. Optimize your job posts:
As candidates begin to apply for your job post, Indeed's platform allows you to track the performance of your sponsored job. You can see how many views your job post has received, how many candidates have applied, and even how many candidates have been hired.
The #1 Key to Creating Highly Successful Landscaping Job Posts
When it comes to digital ads, nothing is quite “set it and forget it.”
You will pay for everyone who clicks your sponsored post, so it’s crucial to monitor your results. You must check back in on your ad frequently to make sure it’s spending your money on the right people.
You will also need to update your ad if it’s not working. Rarely does anyone get it right on the first try. If you’re not getting enough candidates—or the wrong candidates—go back and update your language, your targeting, and your ad’s timing.
Not enough time to do it yourself?
Let Lightspeed Social help you take your marketing to the next level! We specialize in marketing for the landscaping industry, and we can help you build, run, and optimize all your digital ads. If you need to hire new employees, or grow your business, we can help.