Lawn care flyers are one of the most cost-efficient ways to get new leads for your landscaping business. Good flyers are simple, effective, and cheap to produce. They can also help you get new clients in a compact area—like a specific neighborhood or zip code—so your routes become instantly more profitable.

The most effective lawn care flyers always include a few key elements:

• The right information

• The right timing

• And an irresistible offer

This article will show you what the best lawn care flyers look like, including examples and a few tips to take your own flyers from good to great. Use these flyers for inspiration, and your landscaping business will grow faster than ever!

The 3 Best Lawn Care Flyers (with Examples)

Good Design: Simple Lawn Care Flyer & Landscaping Flyer

These simple flyers are clean, professional, and visually attractive. Despite their simplicity, both of these flyers check off all the boxes: 

• Phone number and website are clearly visible

• Easy for leads to see what services are offered

• Includes a strong call to action at the bottom for immediate results

Notice how they don’t include any irrelevant information. The flyer’s only job is to get your leads to take action—right now!

Better Design: Flyer with a Basic Lawn Care Offer 

What makes this flyer better than the ones above? Two reasons:

First, it’s double-sided. This makes it a little more complicated to print, but it ramps up the professional look and gives your leads the confidence that you offer seriously professional services.

Second, it includes a strong offer, easily visible on the front. Anyone who looks at this card for half a second will see the unique deal your company offers—making them more likely to sign up.

Best Design: Landscaping Flyer with an Urgent Offer

What’s better than an offer?

An urgent offer. 

The best version of any lawn care flyer will include a powerful, urgent offer alongside the relevant information (such as your name, website, and phone number). If you can include a time-sensitive offer in your flyer, you will see huge results because nobody wants to miss out.

What Should You Put on Your Lawn Care Flyers?

Here’s a simple breakdown of what you should always put on your flyers: 

• Images to Highlight Your Services 

This can be a background image, or even a cartoon graphic, as long as people can say, “Oh, this is a lawn care flyer!” You don’t want your potential leads to get confused when they look at your flyer.

• Your Business Name and Your Logo

Make sure your logo is simple and professional looking.

• Your Phone Number & Website

The phone number must be legible, even for people with poor vision. The website can be smaller, but please use a short, simple link. Nobody wants to type 70 characters into their phone just to find your website.

• Brief List of Your Services

Show your leads what you offer, but try to keep this list short. 3-5 bullets is a good goal. 

• (Optional) Something to Help You Stand Out

Do you offer discounts to seniors and veterans? Do you perform ecologically-friendly services? Whatever makes you special, make sure it’s loud and clear!

• (Optional) A Powerful Offer

Flyers with a compelling offer will land you far more leads than one without.

How to Design Your Own Lawn Care & Landscaping Flyers

You don’t have to be a designer specialist to get great, professional flyers for your lawn business. And you don’t have to hire a professional designer, either—it’s surprisingly easy to do it yourself.

Use an online design tool, like Canva.com. Canva is a free design tool that comes with hundreds of flyers and templates you can easily use for your own business.

All you have to do is choose a design you like, drop in a few of your own photos or graphics, and type in your information. 

Their designs look great and use the latest design principles to catch the eyes of your leads. It will only take you a few minutes to create your own flyers!

How to Grow Your Lawn Care Business with Flyers

Once you’ve made your flyers, it’s time to start using them. 

Follow these steps for the best results: 

1. Decide on your timing

Your flyers should go out at least a month before you want to sell your work. 

It can take your leads a few weeks to pick up the phone and schedule work. Remember, this timing can be sped up if you include a time-sensitive offer.

2. Distribute to your target areas

Are you trying to dominate a single neighborhood? Or do you want to grow your route density? 

There are a few ways to send out your flyers:

• Pay your local postal service to deliver flyers to a specific zip code

• Go on foot and place flyers on every door or mailbox

• Perform 9-arounds. Deliver the flyers to the 9 closest houses after every job. 

3. Measure your success

If you want to build a truly impressive landscaping business, you need processes that happen automatically. Tracking the success of your marketing campaigns automatically will make your life so much easier. Here are the two best ways to do this:

• Put a different phone number on your flyers

Whenever someone calls that number, you’ll know your flyers are working.

• Or, offer a specific campaign promo code on your flyers

You might include an offer code, like “SPRINGOFFER,” to help you keep track of where your new clients came from.

Conclusion

Lawn care flyers are a great, low-cost way to start marketing your lawn care or landscaping business. But if you want a more complete strategy, there are stronger tools you can use to find more leads, sell more work, and grow faster. 

With modern advertising tools, any lawn care business—no matter how small—can take advantage of digital ads that will massively grow your business, and help you start building denser, more profitable routes almost instantly. 

Lightspeed Social is a landscape marketing agency that specializes in helping lawn care owners like you get the clients you deserve. We perform powerful, hyper-local strategies that yield far better results than any other advertising strategy. 

For a free consultation on how we can help you grow, contact us here.