Why Most Lawn and Landscaping Companies Fail to Grow
Here’s the painful truth: most landscaping companies don’t hit their goals. They see a small amount of growth across 2 or 3 years, and then the business stalls out. Bad business practices and poor strategy catch up to the owners, work increases, but profits shrink until some owners decide to shut down shop.
The biggest reason for this failure? No long term planning. You tell yourself “I just need to get through this next job,” but if you don’t plan to grow your business by a significant margin every year, your landscaping company is unlikely to thrive. You might keep your business, but you will always work for your business.
Here’s what I think: your business should work for you.
How to Scale Your Landscaping Business 50% Growth Each Year?
The only way to build a big, successful landscaping company is to create a business that scales. Every hour of work you put into your business should pay dividends in the long term.
If you dream of owning a business that grows without you lifting a finger, this is what you need to do:
Build systems that work forever
Hire people who can take over less valuable tasks
And STOP running one-off marketing campaigns that cost you time and energy and return too little profit
Why Long Term Growth is King
When you build a marketing engine that grows your business automatically, you free yourself from all the small thinking that plagues most landscaping owners. You will boost your revenue, turn a better profit, and you will get to work less to earn more. Scaling your business by focusing on your marketing allows you to expand your customer base automatically, and it lets you choose from only the best clients (instead of having to beg and scrape for the cheapskates and complainers).
Long Term Marketing is the only way to dominate your market. If you want to become the #1 choice for landscaping in your area, you need a marketing engine that supports your reputation and your brand. You need an engine that funnels new clients to your business all year long. Yes, even during the slow seasons.
Clients leave all the time, for many reasons, and you can’t always save them. That means: if you’re not growing, you are shrinking.
The #1 Way to Create Long Term Growth?
Stop thinking about one-off campaigns. Stop thinking about running a single promotion, or putting out a single round of doorhangers.
Start marketing for the long term.
https://www.youtube.com/watch?v=xXQsLLRjjoU
Create a Master Marketing Plan:
Start with your goals and your target audience. Who are your best clients? If you could clone them, what kind of growth could they support? This plan should include a mix of search engine optimization (SEO), client referrals, and digital ads because these are proven to be the three most efficient ways to automatically generate landscaping clients.door hangers
Use Smart Ad Campaigns:
The best ad campaigns can generate a huge profit for years. Right now, Facebook Ads are one of the most powerful ways to reach new leads, and get them to convert for pennies on the dollar. You can rapidly build out a handful of ads (it only takes a few minutes to get started) and start driving conversions on your first day. More importantly: these ads can run and optimize themselves (thanks to Facebook’s AI), which means the longer you run them—the better they get.
Most of your competitors will never touch Facebook ads, which is a huge mistake. They’re leaving money and clients on the table—which you can take advantage of. If you want to grow a $1 million+ landscaping business, dive into digital ads. They give more information, better targeting, and absolutely insane results for landscapers who stick with them over the long term.
Take Long Term Action with Your Marketing
Nothing worth doing happens overnight. Scaling your landscaping business is an ambitious goal: if you want to double your client base, and finally start raking in serious profits, you need to take a long-term approach to marketing.
But once you get the ball rolling, once you take the first steps on your new marketing journey, everything starts to speed up. You will find you have more money to invest in your business, to hire more employees, and to keep growing until your business can grow itself.
If you need help with your marketing plan, contact Lightspeed Social Agency. We’re a team of dedicated marketers who specialize in the landscaping industry, and we can help you figure out the best long term path for your growth. Even better, if you decide to work with us, you’ll get all of our marketing expertise to help you scale your business—for the long term.