7 Must-Have Features Every Successful Landscaping Website Needs
A well-designed website will make a huge impact to your landscaping business. Today, most customers prefer to shop online, and a great website will help you showcase your services, find new customers, and ultimately grow your business.
But most landscaping owners we talk to are surprised to find out how easy it is to build a professional-looking website that gets the job done. There are only 7 essential things your website must have to help you attract more clients and make your business thrive. So let's dive in and explore what it takes to create a successful landscaping website.
1. A Good, Simple Website Builder
Your job is to grow your landscaping business—not to become an expert website builder.
If you don’t plan to hire someone to build your website, then we strongly recommend you use an easy website builder, like SquareSpace.com, to quickly design and build your website. Website builders offer pre-designed templates, so you don’t need years of experience to create an attractive and functional website.
Speaking of functional:
2. A Mobile-Friendly Website
Today, everyone browses the internet with their phone, so a mobile-friendly website is a must-have for your landscape business. That means every button on every single page needs to be easily accessible on a tiny screen. If your website is not mobile-friendly, it can lead to a poor user experience, and potential customers may leave your website without giving your business a chance.
We recommend designing your website for mobile devices first to ensure that your website looks great on any device and can attract potential customers. Generally speaking, if it works on mobile, it works on every other device.
3. The Right Pages
There is a balance: your website should easily answer all of your clients most urgent questions, but it should also be easy to navigate.
Focus on building these pages first, and make them accessible from your website’s menu:
Home Page: This page should answer immediate questions such as what your business does, your service area, and how potential customers can sign up or get an estimate.
Services Page: This page should answer deeper service questions and provide detailed information about the services you offer.
Contact Page: This page should include your call-to-action (CTA) and a form for potential customers to ask questions or schedule services.
About Us Page: This page should provide information about your business, including your history, mission, and team. This page can help build trust with potential customers.
4. Attractive Landscaping Photos
Photos of your work are essential for any lawn care website. They can showcase the quality of your work and help potential customers visualize the services you offer. High-quality photos can also help you stand out from the competition and build credibility with potential customers. Make sure to update your website with new photos regularly to keep your website fresh and engaging.
5. A Video to Introduce You and Your Team
An introduction video of you and your team can help you connect with potential customers on a personal level. The video can introduce your business, explain your services, and help build trust with potential customers. A well-produced video can also help you stand out from the competition and make a lasting impression on potential customers.
6. Landscaping Keywords for Local SEO
If you want to dominate your service area, you must optimize for Local SEO.
The right keywords are essential for any lawn care website. They can help potential customers find your website when searching for lawn care services. You should use relevant keywords throughout your website, including your page titles, headings, and content. Make sure to do proper keyword research to identify the keywords your potential customers are searching for and include them in your website.
7. 5-Star Testimonials
Testimonials work.
Testimonials, or high-powered reviews from extremely happy clients, are a powerful marketing tool that can help you build trust and credibility with potential customers. You should feature images or videos of your testimonials on your website from satisfied customers to showcase the quality of your services and build trust with potential customers. You can also use customer reviews from sites like Yelp or Google to further build your credibility.
Audit Your Landscaping Website
The sooner you build a professional landscaping website, the faster you will attract new clients. By using a simple website builder, you can create a professional-looking website in a few hours.
A great landscaping website is easy to use, answers all your clients questions, and makes it obvious what action they should take next—to sign up for your services. Build this kind of website, and you will earn more trust with clients, generate more leads, and grow your business to new heights.
