Why Go Hyper-Local with Your Facebook Strategy?
You’re here because you want to grow a route-based service business and other Facebook lead generation ad agencies have wanted you to fit into their local business cookie cutter plan -
Lightspeed is different.
We only work with route-based service businesses and we’ve built our business around your needs. To scale a great service business, you have to build route density and that’s the keystone of our lead generation strategy.
Lead gen that’s about more than numbers.
Density is the KEY to Profitability in a Route-Based Service Business.
Your number one source of non-billable time is driving between jobs. You’re paying an employee $15-20+ an hour that’s not being billed to a client.
This is where good businesses break and never become great businesses.
The dream? Own entire neighborhoods and virtually eliminate drive time.
We want every property you can serve in a neighborhood to be your client - this dramatically decreases drive time on the route.
When you attract customers who are in neighborhoods where you already work, you’re simultaneously hitting your growth goals AND increasing your profit margins on existing work. This is business alchemy and you’ll feel it where it counts: your bottom line.
How do you build density without breaking the bank?
Old-school, pounding-the-pavement is a tried and true way to grow density.
You might’ve heard these called “9-Arounds” or “5-Arounds” - you take your best clients, then knock on the doors of the houses around them. This is a great way to grow your business while “cloning” your best clients and increasing your margins…
BUT…
It takes a lot of labor. A lot of companies use an extra man on their truck for this task. Or they hire a part-timer and send them out to flyer doors. There’s a modern approach that removes that labor burden, hits more houses than a door-knocker could dream of hitting, and is able to create the 7-10 touch points that ACTUALLY generate sales.
How Lightspeed RAPIDLY increases your density
Our approach to Facebook lead generation is micro-targeted at the neighborhood level. Through our preliminary (and on-going) consultations, we identify the routes that have the most growth opportunities.
Then our team goes to work, creating custom ads that only land on the screens of the people who live in those neighborhoods.
This method is significantly more effective (cost/conversion) than what a traditional Facebook ads agency will do with Facebook’s default targeting. They’ll hit everyone in your city (or within a 1 mile radius), which generates scattershot clients all over your service area. This *seems* great until you start experiencing increased drive times, less work being done, and you can’t scale.
In our experience, this is why small business owners decide “Facebook doesn’t work” and give up. And it’s why we’ve built our model completely differently. Sure, it’s more work… but we’d rather do it right the first time.