Resources and Swipe File
Late Summer | Lightspeed+
New: Hiring Content + Fall Upsells
The Focus for Late Summer
This time of year is when you start to lose employees to burn out (and you already needed more guys!)
Google Profile Optimization
Add me as a manager on your Google Business Profile and I’ll do a quick optimization to help you stand out on Google Maps. If you don’t know how to share access, drop me an email (cody@lightspeedsocialagency.com)
Get BETTER Employees
This is the job description I’ve used to help several landscape companies find dozens of quality employees. Copy, paste, get great people.
It’s important to think about selling candidates on working for your company. NOTE: This includes P4P language, so remove that if you don’t offer P4P.
Make More Money with Aeration Upsells
Now is the time to start pushing your fall upsells to your customers. First among these is core aeration, if you offer it. Let me know what other fall upsells you need: cody@lightspeedsocialagency.com
Routine Mowing and Maintenance
This video is a timeless resource for setting up the targeting of your Facebook and Instagram ads.
You’ll learn how to precisely target just the neighborhoods you want to work in #routedensity
Weed Control & Fertilization
For a lot of lawn care companies, WC&F is an upsell opportunity.
Shrub Trimming
Shrub trimming is a great upsell - but also an opportunity to get new clients in the door, who might maintain their own lawn but could be sold on trimming (and then weed control + fert).