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Lightspeed exists to help lawn and landscaping businesses grow…
at the speed of light.
With over 7 years of experience working with the lawn and landscaping industry, Cody now runs Lightspeed Social, as a way to bridge the digital gap and bring hyper-local marketing strategies to route-based service businesses. Rather than blasting your marketing efforts over an entire city or zip code and hoping for the best - Lightspeed drills in on the exact neighborhoods where you want to work and delivers your ads right to them.
With this strategy, Lightspeed has generated over 50,000 leads for businesses in the last three years at an average cost of less than $5/lead.
Some of Our Best YouTube Videos
Need help growing your business?
Our approach to Facebook lead generation is micro-targeted at the neighborhood level. Through our preliminary (and on-going) consultations, we identify the routes that have the most growth opportunities.
Then our team goes to work, creating custom ads that only land on the screens of the people who live in those neighborhoods.
This method is significantly more effective (cost/conversion) than what a traditional Facebook ads agency will do with Facebook’s default targeting. They’ll hit everyone in your city (or within a 1 mile radius), which generates scattershot clients all over your service area. This *seems* great until you start experiencing increased drive times, less work being done, and you can’t scale.
In our experience, this is why small business owners decide “Facebook doesn’t work” and give up. And it’s why we’ve built our model completely differently. Sure, it’s more work… but we’d rather do it right the first time.