5 New Advertising Options for the Green Industry in 2023
The future of lawn care advertising is bright and full of choices.
New technology and new platforms are making it possible for lawn care owners like you to create the most targeted, profitable ad campaigns ever—so you can sell more and grow your business with less effort.
Tons of options are coming online in the next few months, like TikTok for Business and Apple’s mythical new PPC ads. Early adopters often see the most success on these new platforms because they…
Get in at the lowest ad prices
Build experience before anyone else
Find early success, which allows them to grow even faster
But where do you start? How do you know which ad platforms will ramp up your growth, and which ones will waste your time and money?
We did the research for you. Here are the top 5 new and updated advertising options that you need to start using ASAP if you want to grow a truly rewarding green industry business.
These platforms have a great chance of giving you a high ROI on your advertising spend—meaning you will boost your sales significantly.
Keep reading, and let me show you what we’re so excited about:
1. The New Apple Ads are Almost Here
Currently, Apple only supports ads on its app store, but they’ve been making some huge changes to its privacy policy recently, which is a sign:
Apple is going to announce PPC ads. Just like Google or Facebook ads, Apple wants to help advertisers like you reach tons of new clients.
Why Should Landscapers Care?
Apple holds over 50% of the smartphone marketplace and a significant number of laptop users. This means if you use Apple’s new ads, you’ll be able to reach 2x the customers.
Even better, these ads will probably be dirt cheap, especially in the beginning.
Apple might roll out these ads by the end of 2022, but nothing is set in stone. Regardless, this will be a huge opportunity for green industry business owners, because you’ll have access to a huge network of new clients.
2. Podcast Ads that Actually Work?
26% of Americans listen to at least one podcast every week. Many listen to 6+ hours a week.
Often, they’re getting random ads about breakfast cereal, or VPNs, or whatever.
What if you could put your ads in their ears?
What if you could target ONLY the people in your service area, and ONLY the people who will actually buy from you?
One company behind a huge podcast network, iHeartMedia, just acquired new tech that will allow them to insert ads dynamically—that is, in specific spots across all podcasts. Spotify recently announced a similar ad technology they call “Spotify Ad Insertion,” which allows business owners like you to get matched up with listeners based on their interests, so you can sell to people who want to buy from you.
All this means dynamic podcast ads are going to be a big deal in 2023. You’ll be able to reach more people in your service area, more consistently, and you’ll be able to measure the results from all your campaigns.
We’ve been testing podcast ads with our own clients and while we’ve seen mixed results so far, however as this technology matures podcast ads will only get better in 2023.
3. Facebook & Instagram are Still Insanely Good
Today, it seems like almost everybody’s on Facebook or Instagram (or both)! The average age of a user on Facebook and Instagram has steadily ticked up in recent years - as people of prime homeowning age take over the social media platforms.
Then why is this still the green industry’s best-kept secret?
Honestly, it’s crazy that more lawn care owners aren’t using Facebook ads to reach new clients and sell more work.
New upgrades coming to Facebook and Instagram in 2023 include:
Better customer journey tracking
Better quote requests and lead generation
The ability to start a conversation right from an ad (click to message)
They’re even investing in automation for Facebook Business Suite, which will give you even more control over how you interact with leads and clients through Facebook.
Lawn Care and Green Industry owners take note: 2023 is going to be huge for your business if you’re using Facebook and Instagram ads. By now, it’s the dominant platform, and with all these new changes the ROI is only getting better.
If you want to adopt these updates early, get way ahead of the curve, and start seeing better traction (and higher profits) on your Facebook ads, talk to us here. Lightspeed Social specializes in social media ads, and we can help you grow your business faster than ever.
4. Should You Advertise on TikTok?
You might think TikTok is just for kids…
…but it’s catching on like wildfire.
This is the platform for early adopters, and chances are it’s only going to keep blowing up.
As the users age up (that is, as more adults jump on TikTok), you’ll find your lawn care audience growing here. The rapid-fire nature of TikTok can be a great thing for business owners: more videos mean more ads and more chances for you to land new clients.
We’ve only just begun our own tests here, and we’ll report back when we’ve figured out how to make TikTok a huge success for green industry owners.
If you’re champing at the bit, and you want to hire an expert ad agency to start building your TikTok ads, we recommend this guide from Hootsuite.
Or, if you want to work with an expert ad agency, contact us and see if Lightspeed Social is right for your lawn or landscaping business.
5. YouTube is Getting Faster
YouTube has been around for decades, but YouTube’s ads have always been lacking.
To do well on YouTube, you need:
High production videos
Dozens of hours of testing
A lot of money
All this, before you can start to see success.
In May, Google started rolling out ads for YouTube Shorts, which could change the game completely. With 30 billion views this year, chances are your clients are already watching other people’s ads here.
Why Should Lawn Care Owners Care?
Ads on YouTube Shorts are so much better for the green industry. You don’t need extremely high-quality videos to see results, because people are expecting quick, personal videos and “to the point” ads.
You’ll also have the option for vertical ads, so your ad takes up the whole screen.
All this means YouTube might become one of the most profitable ad platforms for green industry owners by the end of 2023.
Because it’s so new, we’re still testing this platform, so we’ll report back when we’ve discovered a few more secrets to success on this platform. Here’s a quick video guide to start making your own ads on YouTube Shorts.
Conclusion
With so many new choices, it’s easy to feel overwhelmed.
In the green industry, owners tend to wear too many hats in the business. That’s why we started Lightspeed Social Agency—to help landscaping and lawn care owners like you grow your business faster, without all that extra work.
If you want to do more with your marketing…
If you want to reach more clients asap…
If you want to hire an advertising agency that knows the green industry inside and out… then take action now.
Lightspeed Agency is the expert advertising partner you’ve been looking for. We’re a small, proven agency that specializes in helping green industry owners get the results they deserve.
Talk to us and discover how much faster your business could grow.
