If you own a landscaping business, you know how important it is to stand out in a crowded market. And in today's digital age, having a professional website is no longer an option - it's a necessity. A well-designed website can help you attract and convert visitors into clients, improve your local SEO rankings, and multiply your marketing efforts by 10 times … or more.

However, not all websites are created equal. To truly make an impact, your website should be optimized for both desktop and mobile devices, use local SEO strategies, and build trust with potential clients. In this ultimate guide to building a professional landscaping website, we will walk you through everything you need to know to get a website that will grow your business and make you stand out from the competition.

Why Your Landscaping Business Needs a Website

Without a website, your growth will hit a plateau. 

A website serves as the foundation of your marketing efforts and helps establish your online presence. It allows potential clients to learn about your services, view your work, and get in touch with you. Without a website, you risk losing potential clients to your competitors who have a strong online presence.

A Great Website Will…

• Establish credibility by demonstrating that you are a professional who takes pride in your work.

• Answer the most immediate questions like what areas you service, and what services you provide. Your website should showcase your work through high-quality images and descriptions of your services, so clients can understand what you offer.

• Generate leads through contact forms, online booking, and other call-to-actions. This is the key to multiplying all your marketing results.

Read the guide: 7 Elements of a Great Landscaping Website

Your Website Should Convert Visitors into Clients

The point of your website is to sell your work. If your website can’t do that, it serves no purpose. Here’s how to make your website convert more visitors into clients:

• Clear call-to-action: Your website should have clear call-to-actions that encourage visitors to take action. This could be a contact form, online booking, or a phone number that is prominently displayed.

• User-friendly design: if your site is easy to navigate and understand, visitors will be more likely to convert. When in doubt, keep it simple. 

• Social proof: client testimonials, awards, and certifications can help establish credibility and encourage potential clients to choose your services over your competitors.

How to Win on Local SEO

SEO, or search engine optimization, is the practice of improving your website and your web presence to show up at the top of search results. 

If you can figure out how to win the Local SEO game, you will automatically win a huge, new stream of incoming clients. Here's why:

• Easier to win: Local SEO is easier to win than national SEO because you are compete only with local businesses. This means that with the right optimization, you can easily outrank your competitors in local search results.

• Keywords matter: optimizing your website's content with the right keywords is crucial for local SEO success. Focus on using location-based keywords such as "landscaping services in [city name]."

• The user is king: usability factors such as website speed, mobile responsiveness, and user experience can impact your local SEO rankings. Make sure your website is fast and easy to use on all devices.

Your Website Should Work on All Mobile Devices

With the rise of mobile usage, having a website that works on all mobile devices is essential. Almost half of internet traffic comes from a smartphone, which means if your website doesn’t work on a mobile device—you’re losing half your clients.

Imagine your future customers, sitting at home on the couch. A website that is optimized for mobile devices makes it easier for potential clients to browse your website and convert into clients—because it removes the friction of signing up. As a bonus, Google and other search engines prioritizes mobile-friendly websites in search results. Therefore, having a website that works on all mobile devices can help improve your SEO rankings, too.

Your Website Will Multiply Your Marketing

When potential customers see your flyers or Facebook ads, they may be interested in your services, but may not have all the information they need to make a decision. By directing them to your website, you give them a better picture of your business and services.

For example, a flyer may have limited space to describe all of your services and pricing, but a website can give detailed information about your company, services, and pricing. A website can also feature before and after pictures of your work, customer reviews, and other forms of social proof that can build trust and persuade potential customers to choose your business.

Even better, having a website can allow you to direct your digital ads to a specific page optimized to convert as many visitors as possible. For example, a lawn care ad on Facebook that links to a specific sign-up page will yield far more clients than a generic sign-up form. With Facebook's retargeting ads—the landscaper’s secret weapon—you can also reach people who have visited your website before but didn't take action, reminding them of your services and encouraging them to book your services.

Conclusion

A professional website is essential for any landscaping business that wants to succeed in today's digital age. By optimizing your website for both desktop and mobile devices, incorporating local SEO strategies, and building trust through social proof, you can attract and convert more visitors into clients and 10x your marketing efforts. 

Your website is the foundation of your marketing, and should be designed to help you achieve your business goals. Keep it simple, and keep it clear. 

Ready to take your marketing to the next level? 

Contact the Landscape Marketing experts at Lightspeed Social. Our team will help you build a powerful presence on the web, and generate high-quality leads with our hyper-local strategy.