The 3 Most Profitable Email Campaigns for Landscapers
Emails are one of the best ways to market and grow your landscaping business. Why? Two reasons:
Email is (almost) free—just write it and hit send
Email is extremely effective at getting leads and clients to take action
If you have a good landscaping website, or you run the right kind of Facebook Ads, you should already have a list of emails from your leads, clients, and former clients. This article will show you how to run the 3 most effective email campaigns to easily sell more work—and generate real profit—in just a few short minutes. We’ll also include template emails that you can steal, so you can get a fast head start.
The “Urgent Upsell” Campaign
This is the fastest way to get more money from your existing clients while providing them a valuable service.
The idea is simple: choose a profitable service to upsell, and think of a time-sensitive reason to sell it, right now. For example, if you want to sell mulch and garden services, you could say your team is focused on this kind of service until March 31st. The idea is to give your clients a deadline, because deadlines get people to take action.
Length: 2 - 3 emails
Example Email:
Subject: Last Chance to Get Your Garden Ready for Spring!
Dear [Client Name],
Spring is just around the corner, and now is the perfect time to get your garden ready for the season. Whether you need fresh mulch or a thorough garden cleanup, we've got you covered. As your trusted landscaper, we want to help you achieve a beautiful and healthy garden that you can enjoy all year round.
For a limited time only, we're offering a special promotion on our mulch and garden cleanup services. If you book by [Deadline Date], you'll receive [small discount or special offer]. This is your last chance to take advantage of this incredible offer, so don't wait!
Our team of experienced landscapers will work with you to determine the best mulch for your garden and provide a thorough cleanup to remove any debris and prepare your garden for new growth. We take pride in our attention to detail and commitment to client satisfaction, so you can trust us to deliver the results you want.
To book, simply reply to this email or give us a call at [Phone Number]. We look forward to working with you and helping you get a garden you’ll love.
Best regards,
[Your Name]
[Your Business Name]
[Contact Info]
The “Lost Client” Campaign
Clients come and go. But if you ask, some will come back, and pay you for many more years of service. The nice thing about this a “win back” campaign? It costs you virtually nothing to ask.
This campaign idea is simple: when you have a gap in your schedule, or your work is slowing down, send out one or two emails to all the clients that have cancelled on you, but who still live in your service area. Watch out: don’t send this email campaign to clients you’ve fired. Only focus on the past clients who were easy to work with.
Length: 1 - 2 emails(we don’t want to annoy our former clients!)
Example Email:
Subject: We Miss You! Come Back for a Beautiful Lawn.
Dear [Client Name],
We hope this email finds you well. We wanted to reach out to you and let you know that we’re still operating in your area, and we’d love to help you take care of your lawn again!
We're writing to offer you a special deal as a returning client. If you sign up for our lawn mowing services by [Deadline Date], we'll give you [Discount or Special Offer]. This is a great opportunity to get the beautiful lawn you deserve while saving money.
Our experienced and reliable team of lawn care professionals will take care of all your lawn mowing needs, including edging and trimming, to ensure your lawn looks pristine and healthy. We use the latest equipment and techniques to ensure a perfect cut every time, and we always clean up after ourselves so you can enjoy your lawn right away.
We understand that you may have questions or concerns, and we're here to help. Please feel free to contact us at [Phone Number] or reply to this email if you have any questions or would like to sign up for our services.
We value your business and hope to work with you again soon.
Best regards,
[Your Name] [Your Business Name]
The “New Lead Nurture” Campaign
Landscapers should write email campaigns that nurture new leads for several reasons. First, email campaigns are a nice way to show you care about your leads—which demonstrates the quality of your service.
Second, by sending targeted and personalized emails to new leads, landscapers can build a relationship and stay top-of-mind. This can help grow awareness of the landscaper's services and increase the chances that the new leads will eventually become clients.
Some ideas for your emails’ content:
Tips and best practices
Images that showcase your best work
Compelling offers or one-time deals to get them to sign up
The goal is to build trust and credibility, so that these leads choose you when they’re ready to hire someone. Don’t forget to include your call to action in every email!
Length: 3 - 5 emails (we recommend you start small, and keep this campaign running all year long, so you can update it slowly over time)
Example email:
Subject: What’s the #1 Secret to a Beautiful Lawn?
Dear [Lead Name],
Having a beautiful and healthy lawn is a rewarding experience every time you step out the door. So what’s the #1 secret to a healthy lawn? Careful mowing—at the right height—every week.
By mowing your lawn on a regular basis, you'll promote healthy growth and prevent the buildup of thatch and other debris that can inhibit growth and cause disease. In addition, weekly mowing will keep your lawn looking neat and well-groomed, adding curb appeal to your property and enhancing its value.
At [Your Business Name], we offer weekly lawn mowing services that are customized to your lawn's unique needs. Our experienced and reliable team of professionals will work with you to determine the best mowing schedule and techniques to ensure your lawn looks its best all season long. We use professional-grade equipment to provide a healthy and efficient mowing experience.
If you're interested in signing up for our weekly lawn mowing services, we'd be happy to provide you with a free quote and consultation. Simply reply to this email or give us a call at [Phone Number] to schedule an appointment.
Thank you for considering [Your Business Name] for your lawn care needs. We look forward to working with you to achieve a beautiful and healthy lawn.
Best regards,
[Your Name] [Your Business Name]
Use Email Campaigns to Sell More Landscaping Work
Landscapers can use these 3 email campaigns to upsell more work, sell to former clients, and to transform your leads into life-long paying customers. Combine your email campaigns with a powerful offer for ridiculously good results, or just start sending your emails and bring your company to the top of mind.
Just a few paragraphs can yield your business thousands of dollars in a few hours.
Feel free to use these landscaping email templates to jumpstart your own campaigns—and get back to growing!
Looking for more ways to grow your landscaping business? Check out our “hyper-local” digital ads strategy to see how we can help you land more clients for less effort.
