4 Benefits of Hiring a Lawn Care Marketing Agency vs. Hiring In-House
You must market. Even if you have the best lawn care services in the world, you won’t grow BIG without effective marketing. You must let customers know you exist, and you must convince them to choose your services over your competitors.
As a lawn care business owner, you may be wondering whether to hire a marketing agency or build an in-house team. While both options have their pros and cons, hiring a lawn care marketing agency is generally the most cost-effective choice.
With an agency, you get more for your marketing budget, with less effort. If you choose to build an in-house marketing team, your team members may lack the skills and experience to get the results you want. It will take time to train them (and that’s if you know how to train them).
A marketing agency can provide a ton of value to your lawn care business. That's why even large corporations with big budgets choose to work with agencies instead of solely relying on their own marketing departments. Here are the 4 main benefits to hiring the right marketing agency for your lawn care business:
1. Get a Massive Creative Upgrade for Your Lawn Care Business
If you feel like you’re stuck, and not seeing the results you want, you might need a fresh perspective. A marketing agency can bring new, expert opinions on what you’re doing right, and what you should quit.
Unlike an in-house team that can get stuck in a routine, agency members work with a variety of unique projects and companies daily. This keeps their creativity levels high and allows them to approach your brand with a new set of eyes. With a whole room full of new ideas and creative marketing skills, you’ll get stronger marketing messages that attract new customers in droves.
The right agency will help you find not one—but dozens of ways to reach your customers, keep them hooked, and get the growth you need.
2. Gain Instant Access to a Team of Marketing Experts
When you hire a marketing agency, you get instant access to all their employees—and their skills, talents, and experience. Agencies that specialize in the Green Industry have worked with hundreds of Lawn Care clients, so they know exactly which strategies work, and which don’t. No guessing required.
On the other hand, when hiring an in-house marketer, it's tough to find someone who can do everything well. You might end up with someone who can "kind of" do a lot of things, but their results will vary.
Marketing agencies have teams of people who specialize in all your marketing needs, from high-performing digital ads, to email campaigns that actually make money, and more. All that expertise gets added to your business, immediately.
3. Start Using the Newest Marketing Tech and Strategies for Lawn Care
What tools do you need to market, and how do you get the most out of them?
From campaign analytics to client research to ROI optimization, when you find the right marketing agency, they will use the newest tools to get your business ahead of the game. Agencies must be up-to-date on the latest trends, techniques, and tools. This means that when you work with an agency, you are years ahead of the competition in terms of new tools and growth strategies.
4. Scalability to Help Your Lawn Care Business Grow
As a business owner, you want your company to grow, but nurturing an in-house team can be difficult and costly. It’s a gamble. You already have too much to do, and limited time and resources. Hiring staff can be a headache, and might not yield results.
Working with a marketing agency is an easier and more cost-effective way to grow your business. You can access a team of marketing professionals who will work on your project, no matter how big or small, without the added cost of hiring new employees. Additionally, when you hire an agency, you'll have a clear and predetermined price for the work, and you won't have to worry about unexpected expenses like buying new software or technology.
For most lawn care businesses, there’s a clear choice: a marketing agency will take your business further, faster, and will empower you to get more done for less.
Ready to level up your lawn care business with our marketing agency? Contact us today to get started. Our expert marketing team is eager to help you achieve your greatest growth goals.
