The Best Times to Market Your Lawn and Landscaping Services

When is the best time of year to advertise your lawn care or landscaping services?

Lawn Care businesses should start their Spring marketing campaigns in late winter and early spring. Clients will shop for your services when the grass starts to grow, which usually begins when the air temperature hits 60°F. 

However, you need to start your marketing campaigns about a month before the grass starts growing. In the north, start marketing in March. In the south, you may need to start as early as February.

By the middle of spring, your marketing and ad campaigns should be running at maximum. Keep them going until the grass starts to slow down. Depending on where you live, that might be the middle of summer or early autumn.

Landscaping businesses should market all year long (more on that in a moment), but the best time to advertise your landscaping services is in the late summer through the fall. Most homeowners get excited about sprucing up their property when the weather is nice, because they want to spend time outside.

There are a few other key times to start marketing that will help you grab HUGE opportunities throughout the year. Don’t miss out on these green industry timings:

When to Run Hiring Ads to Hire Landscaping Employees

Did you know that ads are one of the best ways to find new, great employees for your business? 

Running hiring ads on Indeed and Facebook are two great strategies for keeping your employee roster full of great, dependable workers. 

Ideally, you’ll run your hiring ads all year, but the best time to advertise your hiring needs is 2-3 months before your busy season. 

For lawn care companies, fire up your hiring ads in January and keep them running until you have more applicants than you need. This will ensure you get your crews up and running before you get too busy, and by keeping your ads on, you’ll guarantee that you always have good workers coming in, in case someone drops out (which is often the case).

For landscaping companies, hiring in the middle of the summer will give you time to interview, hire, and train a great team. Again, you’ll want to keep your hiring ads running throughout your busy season to keep your roster topped off.

When to Advertise Your Fall Services (Leaf Cleanup, Fertilization, Aeration, and More)

Leaf Cleanup: The best time to market your leaf cleanup services is the week before leaves begin to fall. You want to ramp up your campaigns to maximum volume during this time because the leaves won’t fall forever—so you need to get clients in the door as soon as possible.

Fertilization and Aeration: the best time to market other fall services depends on your schedule. These services can be super lucrative when you build out a tight route, and you can service multiple properties in a single day.

The best strategy is to focus on a few nearby neighborhoods at a time. One of the most effective ways to do this is with Facebook Local Targeting Ads, which allow you to select a small area on a map to send your ads. We’ve seen some landscaping companies sell $10,000+ of work in just a few days from this strategy.

Need help executing this strategy? Lightspeed Social Agency can build your ads for you! We’re an expert agency of dedicated landscaping marketers, and our mission is to help businesses like yours grow faster and get more out of your marketing budget.

Talk to us to see how we can help your business.

When to Run Ads for Holiday Lighting

The best time to market for your Christmas Lighting services is November 1st through December 11th. After Halloween, your clients will start thinking about their Christmas and Holiday lighting setup. 

You’ll get the most sales from November 15th through December 11th, but you want to get your ads rolling the day after Halloween.

Why You Should Run Ads All Year (The Perma-Growth Strategy)

The green industry ebbs and flows with the seasons. We all know this.

So why would you want to advertise all year?

Because clients want to buy your services all year long. Yes, you might see fewer lawn care clients in the fall and winter, but there is still a ton of work out there: 

• Fall cleanups 

• Fertilization and aeration

• Winterization and Christmas Lighting

• Snow removal for properties that get snow

• Yearly property-care packages that can make you a fortune

If you don’t advertise all year long, you’re missing out on late-season clients, and off-season opportunities which can yield incredible profits. Worse, if you stop advertising, you might lose your best employees because there’s no work to go around. 

It doesn’t have to be this way. If you market all year long, you can keep your business growing all year long. When all your competitors are dormant, you can keep optimizing and improving your growth machine. 

Lightspeed Social Agency can help you build part of that growth machine. If you’ve been thinking about running online ads for your business—from Google Ads, to Facebook, to hiring ads on Indeed, and more—we’re the landscape ads experts.

Our team is dedicated to helping businesses like yours get the maximum value from your marketing budget, and we have the results to prove it. 

Talk to us today to see how Lightspeed Social can help your business thrive.