If you want to grow your landscaping business, but you don’t know how, this short article will give you the clearest, simplest path to faster, healthier growth.

Imagine you have a lever that can magically generate new clients for your landscaping business. You can pull it as much as you want, but it costs $100 to pull. 

• 8 out of 10 times, the lever gives you a new client. 

• The other 2: nothing happens.

How many times would you pull that lever in a day? I would pull it until my hand cramped up, and my work day was 100% full. 

Every landscaping owner already has this lever, but most of them don't know how to use it effectively. The #1 strategy to grow your landscape business is to focus on only ONE tactic at a time. In this article, why this is the easiest, fastest way to grow your landscaping business.

Most Landscaping Owners Get This Wrong

Most landscaping business owners start with the wrong idea. They think they need to do everything—door hangers, direct mail, Google ads, newspaper ads, billboards—and then, they get frustrated when they see no results. 

It crushes your spirit. 

Other owners opt for the cheapest possible route. They spend a few hundred bucks, and when nothing happens, they think marketing is a waste of time. But not marketing is one of the biggest reasons why landscape companies fail.

The ultimate growth hack requires a different approach. If you want to start getting new clients now, and you want to build a company that can eventually earn millions in revenue for you, you need to be smarter than everyone else: 

The #1 Way to Grow Your Landscaping Business

The key to scaling your landscaping business? 

Choose one marketing tactic and make it the core of your growth strategy. Instead of spreading yourself thin across multiple tools and ideas and plans, concentrate all your marketing time on getting good at one method. By doing so, you will build a solid foundation for your marketing and ensure consistent growth for your business.

Until you are good at one tactic, everything else is a distraction. 

Why You Must Start Now

Don't wait for the perfect moment. Don’t overthink it. 

Getting started is the best way to get good at anything. I don’t care if you want to run door hangers, flyers, Meta ads, or any other marketing approach. Choose one and dedicate yourself to becoming above average. Develop a complete strategy that you can put into action right away and start seeing results.

Embrace “Imperfect” Marketing

Perfection is not the goal here. Instead, strive to become "good enough" at your chosen marketing strategy. By adopting this mindset, you'll be able to acquire clients faster, experience consistent growth, and develop a knack for pulling the right levers that lead to success. Avoid the trap of endless planning and seeking perfection, as it can hinder progress. Remember, the first step is the hardest, but once you achieve it, the subsequent steps become easier.

Getting Help is the Smart Thing

When you’re ready to go even faster, think about hiring a marketer or partnering with an agency that specializes in your niche. Agencies are staffed with professional who understand why marketing mastery is crucial. The best ones know how to target your audience and can deliver consistently healthy results.

Conclusion

If you're a landscaping business owner looking to grow your company, it's essential to adopt a focused approach to marketing. Rather than spreading yourself thin across multiple strategies, concentrate your efforts on becoming exceptionally good at one method. Start today, embrace imperfection, and keep sharpening your one marketing strategy. 

If you don’t know which marketing strategy to choose, we strongly suggest Meta ads for lawn care and landscaping, because you can target a very specific audience, track your results, and optimize your ads over time:

By implementing this ultimate growth hack, you'll be on your way to achieving sustainable and significant growth for your landscaping business.